There are over 780,00 people with disabilities living in Israel – over half of them are not employed. Fourm PAT is a coalition of 11 organizations that provide a variety of services to persons with disabilities.
Shortly before the 2015 elections, they approached BuzzHunter with a request to produce a viral campaign to promote the employment of people with disabilities. In a timeframe of one week we interviewed 7 political party leaders about their commitment to this cause. The campaign was launched on the evening of the 2015 elections.
Creative and production by: Contributed by Buzzhunter Ltd
Directed by: Dana Dimant
Campaign Management: Revital Karin Sela